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Answer
Hub.

Everything you need to understand AEO, get your brand recommended by AI, and stay ahead of the fastest-moving shift in search. Written by people already inside it.

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Foundation · 12 min read
What is Answer Engine Optimisation?
AI doesn't rank your brand. It decides whether you're a credible answer to someone's question. AEO is how you become one. Start here if you're new to this discipline.
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Covers AEO definition, AEO vs SEO, AEO vs GEO, how AI ranks brands, how to start
Written by Marina Lyshova · Edge Studio
Updated March 2026

Fundamentals

Fundamentals
AEO vs SEO
How optimising for AI answers differs from optimising for search rankings. Why you need both and what each discipline requires.
6 min read→
Fundamentals
AEO vs GEO vs AIO
The industry uses several terms. AEO, GEO, AIO, LLMO. Here is what each means, how they differ, and which one to use when talking about your strategy.
4 min read→
Fundamentals
How AI engines rank brands
The six signals ChatGPT, Perplexity, and Google AI use to decide which brands to recommend. Structured data, entity clarity, citable content, and more.
7 min read→

Methodology

Methodology
The Edge Studio AEO Framework
The complete 10-layer methodology for getting your brand found, trusted, and recommended by AI. From entity establishment through to the AI Persona Audit.
12 min read→

Implementation

Coming soon
Structured data for AEO
Which schema types matter most for AI visibility, how to implement them correctly, and how to validate that AI engines are reading your data.
8 min read
Coming soon
How to build an Answer Hub
The content architecture that makes AI engines recognise your brand as a category authority. Research, structure, format, and schema — step by step.
10 min read
Coming soon
What is brand-facts.json?
The machine-readable file that tells AI engines exactly who your brand is. What it contains, where it lives, and how to write one for your brand.
5 min read

Measurement

Coming soon
How to measure AI visibility
The prompts, platforms, and methodology for scoring your brand's presence in AI-generated answers. What good looks like and how to track progress over time.
6 min read
Coming soon
Your AI visibility score explained
What a score out of 20 means, how each band maps to real-world visibility, and what the fastest path to improvement looks like at each level.
5 min read
Coming soon
Competitive AEO analysis
How to identify which competitors are being recommended instead of you, why they are winning, and what signals they have that you are missing.
7 min read

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